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Account Activation · Real-Time Intent

Reach Accounts During Their Buying Window.

Account-based activation tracks first-party intent in a live feed. When behavioral signals cross your threshold, coordinated outreach sequences fire automatically in under 60 seconds.

See Live Intent Signals

Real-time signals, not last quarter's firmographic list

Three pillars of account-based activation

From intent signal to coordinated action in under 60 seconds.

Pillar 01

Act on What's Happening Now, Not Last Quarter

Combines product usage, CRM engagement, billing events, and champion job changes into a live intent signal feed. Every signal is timestamped and ranked by confidence score.

Signals update in real time, not quarterly

Capability 01

Pillar 02

From Signal to SDR in Under 60 Seconds

When intent crosses threshold, auto-assign to SDR, fire an Outreach/Salesloft sequence, notify Slack channel, and create a CRM task all simultaneously.

Avg time-to-action drops from 3 days to <60s

Capability 02

Pillar 03

One Feed. Sales, Marketing, and CS Aligned.

Everyone sees the same signals. No more 'I didn't know they were in a campaign' or 'CS didn't tell us they were at risk.' One shared intent feed eliminates cross-team blind spots.

Cross-team signal visibility in one dashboard

Capability 03

Activation Benchmarks

The buying window advantage

Real-time

from intent signal to coordinated outreach

GainTrace automation

Intent-based

outreach prioritized over static firmographic lists

Live intent signals

Prioritized

accounts ranked by real product engagement

Signal detection

90 days

average age of a typical ABM target list

RevOps Activation Report

“Static target lists go stale fast. GainTrace surfaces the accounts whose product usage is climbing right now, so your team reaches out while the intent is real instead of working a list from last quarter.”

Built for demand generation teamsMove from static lists to live intent signals

Live signals

real-time product intent

Prioritized

accounts heating up now

The Process

Live in Weeks, Not Quarters

No engineering resources needed. Average setup: 2 weeks.

01

Connect

Link your CRM, product analytics, billing, and outreach tools via no-code connectors.

02

Detect

GainTrace builds a live intent profile for every account combining product signals, engagement data, and firmographic context.

03

Activate

When an account crosses your intent threshold, outreach sequences fire automatically across SDR, Marketing, and CS simultaneously.

FAQ

Common questions

Everything you need to know before switching.

What counts as an 'intent signal' in GainTrace?
Intent signals include: product usage spikes (feature adoption, login frequency, API call growth), billing events (plan upgrades, seat additions, payment failures), CRM engagement patterns (email opens, demo requests, champion job changes), and support ticket sentiment shifts. All signals are configurable by your team.
Can I customize which signals trigger outreach?
Yes. GainTrace ships with pre-built signal templates for the most common activation scenarios, but every threshold, signal weight, and outreach trigger is fully configurable. Your RevOps team can adjust rules without engineering support.
How does GainTrace handle account overlap between Sales and CS?
GainTrace uses a shared signal feed that's visible to Sales, Marketing, and CS simultaneously. Account ownership rules sync with your CRM so each signal is routed to the right team automatically. No more 'we didn't know they were already in a campaign.'
How long until we see our first activated accounts?
Most teams see their first triggered outreach sequences within 3 days of connecting their first data source. Full multi-signal scoring typically goes live within 2 weeks.
What's the pricing model?
GainTrace uses usage-based pricing tied to the number of tracked accounts. Waitlist members unlock founder pricing with 40% off for life.

Your best accounts are showing intent right now.

Every hour you wait, a competitor is getting that meeting instead.

Free to start · no credit card required.

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